Connected marketing in practice.

Challenge

A federally qualified health center was losing visibility to newer private clinics. Their website was outdated, messaging was inconsistent across locations, and organic search presence had eroded.

Approach

• Stakeholder interviews across 4 clinic locations to align leadership on brand positioning
• Full website redesign with accessibility compliance, online scheduling, and location-specific landing pages
• Local SEO overhaul including Google Business Profile optimization and citation cleanup
• Paid search campaign targeting uninsured and underinsured patient segments

Challenge

Declining graduate program enrollment and low awareness of new professional certificates. Internal marketing lacked audience segmentation and campaign attribution.

Approach

• Audience research to map decision journeys for working professionals vs. recent graduates
• Messaging framework that differentiated programs by career outcome rather than curriculum
• Landing page ecosystem with program-specific content and application funnels
• Multi-channel campaign (search, social, display) with full-funnel attribution

Challenge

Low resident participation in public programs and poor visibility for city initiatives. Messaging was bureaucratic, and reach was limited to existing newsletter subscribers.

Approach

• Community listening program to identify resident concerns and preferred communication channels
• Plain-language messaging guide and visual identity refresh for public-facing materials
• Social media content strategy with bilingual assets to broaden reach
• Targeted digital awareness campaigns for specific city services and events

Challenge

Reliance on referral-only growth created feast-or-famine revenue cycles. No structured lead generation, poor website conversion, and no visibility into which channels drove qualified prospects.

Approach

• Ideal client profile workshop and buyer persona development
• Website restructuring with service-specific pages, case studies, and clear conversion paths
• SEO content program targeting high-intent industry keywords
• LinkedIn outreach and retargeting strategy for account-based engagement